LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear broadcasts have long been recognized as established television models, relying on scheduled programming via satellite. In contrast, on-demand streaming operate on ad-supported systems, with Netflix, major competitors, and niche players serving as dominant forces. As media consumption habits shift, rivalry between conventional TV networks and